Oroville Arts, Cultural, and Entertainment District
Oroville, California
BAE served as the economics subconsultant for preparation of this plan to revitalize downtown Oroville through coordination of physical projects and programmatic actions to link the area’s unique artistic, cultural, and entertainment assets.
The plan lays out a framework to create a cohesive district that will become a destination for local residents as well as visitors from surrounding communities. The plan builds on downtown’s riverfront location, historic buildings, and homegrown arts and cultural organizations set amidst a mixed-use neighborhood. BAE advised on market support for expanded retail, office, residential, and entertainment uses, and gave input on district designs that would create the best synergies among uses. The Sacramento Valley Section of the American Planning Association awarded the plan the 2014 Section Excellence Award for Economic Planning and Development.